Julie Joliat is a Swiss graphic designer and art director based in Zurich. She works internationally, mainly in the arts, focusing on editorial design, visual identity and web design.
In 2006, she returned to Switzerland, where she collaborated on the redesign of the visual identities of the Theater der Künste's and of the Migros Museum für Gegenwartskunst. She freelanced for Work in Progress (aka Petronio Associates) and created publications for Hermès, as well as designing catalogues for the École nationale supérieure des beaux-arts in Paris for three consecutive years. She also art directed the visual identity of art festival Le Printemps de Septembre, in addition to creating its monograph in collaboration with Christian Bernard (Mamco).
Since 2015, she collaborates regularly with Sandrine Macé Krabal in Paris for the art direction of different fashion brands such has Hermès and Prada. She also independently creates and publishes her own projects, which are available from her online shop.
[…] After years of experimenting, we have found out what pleases people and established some rules to follow. And this is where everything becomes a pain. […] To make progress in aesthetics, we have to tamper with designs: to introduce flaws to them, imperfections; to deliberately break a few rules[…] The results of this are often strangely pleasing.[…] In order to surpass a style, or school of thought, you first need to master its rules. The pleasure centres in the brain become slightly more active when we are faced with sequences that are unexpected, unpredictable and surprising. It seems to be in our nature to like repetition and symmetry – the comfort of conformity. But studies show that when our predictions turn out to be false – when our expectations are flouted and our senses surprised – then our pleasure centres become a little more active. The things that we know we like certainly bring us comfort; but it is the things that are a little different or abnormal that capture our attention. […]
—Art, Museum, Theater
honors & awards
—2016 Nominated for the German Design Award, Frankfurt, for Agenda 2016
Last updated of this page: 05—2016